Skills to Serve You
Don't let your competition overtake your digital space. BE the competition that eclipses others. Using Google AdWords, your online ads will be in the right place, at the right time, with the right audience - which means your website will earn clicks from relevant customers, not your competitors.
You assume that you are doing all of the right things to get traffic to your website, but are you really sure that it's working? Sure you're getting clicks, but are people sticking around long enough and viewing the pages that lead to new business? Deep dive into your website and understand the reality of what is working and what areas need TLC.
Is your business influential on relevant social media platforms? Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+ ... to name a few. Stop feeling overwhelmed and start transitioning your business into the 'social space' with confidence and peace of mind.
Both online and offline, your marketing needs to send a strong message and be primed to convert prospects into customers. Tie your online and offline efforts together leaving no loose ends. Resonate with your audience by using data to drive tactical decisions in the online and offline arena.
You're already spending marketing budget to get customers to view your content or visit your website. Why stop there? Every marketing dollar spent should be optimized to be as efficient as it can be. Remarketing reaches potential customers who have already shown an interest in your business by interacting with your content or site. Keep their attention, be top of mind, and convert more leads into customers with remarketing tactics.
Take advantage of Facebook's flexible ad variations and powerful targeting abilities to reach beyond your business page likes and get your content in front of the people that matter most to your business. The proof is in the results.
Make your marketing spend more efficient. Search Engine Optimization (SEO) is more than just making sure your website has your relevant keywords. Build an ecosystem across your entire digital footprint that positions you as the expert in your area. Implementing strong SEO practices can help you lower your average cost per click across multiple platforms on money you're already spending to attract your ideal customer.
Lots of graphic tricks and tools are available to marketers to help you cut corners, reduce costs, and look like a pro. The problem? These tools are not always as flexible as you need to get the job done right. Using Adobe Photoshop, InDesign, Illustrator, and various other top industry design software, there are no barriers to building a-la-carte content that competes and wins at grabbing the attention of your potential customers.